Bier Pros is a draft beer system design, installation and maintenance company. The owner, Dallas Solze, and his staff have designed and installed some of the most intricate and state of the art stainless steel draft beer systems in the state of Ohio.
I was referred to the project by Brian Willse of Newbomb Design, now Boondock Walker. He designed the Bier Pros logo and brochure and recommended me for the website work.
After a quick meeting and a few frothy pints, the website project was underway. The budget was tight, so we knew we had to pack a lot of punch in a short amount of time. An initial strategy session turned up some key points that drove the interaction design and wireframe structure. The goal was to showcase Bier Pros' clients and promote them as the places to go for high-quality, great tasting draft beer. We had to qualify Bier Pros as an industry expert too. We sprinkled in some information about their services, capabilities, and the quality equipment that they use. Dallas is a modest guy and likes to let his work speak for itself. I wanted to create a website that conveyed that.
The final outcome is a one page site that allows Bier Pros to show off their clients and the work completed for them. The site is built with a tableless layout utilizing CSS and valid XHTML. Some custom, and very complex javascript simulates a flash experience but uses real text and images for SEO benefits.

