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Ralston Instruments
Website Design
Ralston Instruments is a world renowned manufacturer of pressure calibration equipment. It is a family owned business that was founded in 1969 with the invention of the pneumatic and hydraulic Quick-test pumps.
This project came to us with a vast amount of rock-solid research and planning already in place. We were given a stack of wireframes and able to dive right in. We knew who we were designing for right away - field engineers, office administrators and distributors. Many site visitors were international, still on dial-up connections and using smaller resolution displays. We knew that a smooth, seamless interface that was optimized for fast load times was in order. We relied on flat colors, typography and spatial alignments to define the interface.
The new site makes it easy for customers to find the right instruments and connect with local distributors who stock it. It's a win-win situation for Ralston, their customers and distributors.
This was a Sprokets project and completed in collaboration with Frantz ID for Planning and Information Design; Keyphrase Marketing for search engine marketing, Kalman & Pabst for product photography; and 27 Cubes and Nontoxic Group for application development.
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